IMG MEDIA NAMED EXCLUSIVE DISTRIBUTION CONSULTANT BY MP & SILVA IN FIVE EUROPEAN MARKETS

IMG Media announced today that it has been appointed by MP & Silva, as the rights holder to the international rights for Italian football leagues Serie A and Serie B for seasons 2010/2011 and 2011/2012.

IMG Media will serve as the exclusive consultant and advisor for the rights distribution in five European markets: (1) United Kingdom and Ireland, (2) Netherlands, (3) Russia, (4) Turkey, and (5) Former Yugoslavia (including Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia, Slovenia).

Riccardo Silva, President of MP & Silva said, "We are pleased to be using IMG Media’s consultancy services across these territories in Europe, in order to maximize our distribution result for Italian football. The cooperation with IMG could definitely be extended in other business to be developed together."

Ioris Francini, Head of Sales Worldwide, IMG Media, said, "We are delighted to be working with MP & Silva on the distribution of Italian football in a number of European countries. MP Silva’s experience in the distribution of Italian football across the globe is unparalleled; and with all 380 Serie A matches produced with an unprecedented number of cameras on the pitch; with 240 matches produced in high definition; with world class players of all Nationalities, and global brands such as Juventus, Inter Milan, AC Milan; Italian football has never been so strong from a distribution point of view."