IMG MEDIA BOWLS OVER INDIAN MAIDENS WITH WORLD?S SEXIEST CRICKETER

Mumbai, London, 2 April 2007:- IMG Media has been commissioned to make a brand new entertainment show, World's Sexiest Cricketer, for STAR News in India. While men around the globe are glued to cricket action in the ICC Cricket World Cup, the 13-part interactive series is aimed at a largely female audience, with women being invited to vote for the contestants based on their physiques, hairstyle and smile, dress sense and personalities.

Crazy Kiya Re, as the show is billed in India, is aired twice a day every Saturday and Sunday and is hosted by well-known Indian VJ Cyrus Sahukar, a host on MTV India. The series also features a guest panel of Bollywood stars each week as celebrity judges.

Balu Nayar, Managing Director, IMG India: “Crazy Kiya Re marks IMG Media’s beginning in the Indian TV entertainment space. We have a dominant position in the TV entertainment sector in the UK, and we will be looking at continued business growth in India in this direction. The format of this cricket-based show is driven towards expanding the audience for cricket in India.”

Uday Shankar, CEO, STAR News, “STAR News has consistently pioneered an innovative and inclusive style of programming with a view to expanding the news viewing universe. Crazy Kiya Re is an exciting format delivered in cutting-edge style and targeted at the women audience the world over, and by extension to the cricket fan looking for something more from his favourite cricket programme. It is the excitement of World Cup cricket in a ‘Crazy Kiya Re’ package! Our association with world-class leaders IMG Media promises to set a new benchmark in presentation.”