IMG REPRESENT SWISS AXPO SUPER LEAGUE

IMG Sports Media announced today it has signed a deal with the Swiss Axpo Super League to market their international media rights for the seasons 2009/2010, 2010/2011 and 2011/2012.

The representation agreement, commencing 11 July 2009, includes the world-wide media rights excluding Switzerland, Germany, Austria and Liechtenstein.

The Axpo Super League, governed by the Swiss Football League, is the premier football league in Switzerland and currently consists of 10 teams which play each other four times a season. The season’s winner is entitled to participate in the qualification of the UEFA Champions League.

Christian Salomon, Vice President & Director of Sales & Acquisitions Germany, Austria & Switzerland, IMG Media said “I am delighted to be representing the Swiss Football League and its Premier League within the IMG Media portfolio. The Axpo Super League is home to many international players from all over the world and this makes it an attractive property for broadcasters worldwide.”

Roger Müller, Head of Communication and Branding, Swiss Football League: “We are looking forward to a fruitful collaboration with IMG Media. With only ten teams the Axpo Super League almost certainly guarantees decisive games until the last day of each season. We hope that as many international football fans as possible will be able to enjoy the emotion and entertainment of Swiss top-flight football.”
 
About the Swiss Football League

The Swiss Football League (SFL) is the organising body of the competitions in professional football in Switzerland: Axpo Super League (highest level) with ten teams and Challenge League (2nd division) with 16 teams. While the Axpo Super League is positioned as a top league comprising clubs that can also be internationally competitive the Challenge League is basically designed as a platform for young home trained players to possibly start a national or international career in top-flight football.