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IMG Sports Media announced today it has renewed its exclusive consultancy deal with Tennis Properties Limited (TPL/ATP Media), to advise and assist on the global distribution of the worldwide media rights of the ATP World Tour Masters 1000s and the season ending Barclays ATP World Tour Finals until the end of 2013. IMG Sports Media has acted as TPL’s exclusive media rights consultant (the broadcast media rights holder and host broadcaster of the series) since 2001.
Michel Masquelier, Executive Vice President, IMG Sports Media said: “We are absolutely delighted to have renewed the deal with TPL/ATP Media especially given men’s tennis has never been stronger than it is today. You have at least ten guys every event challenging for these titles, and with the quality and quantity of the content available it makes the ATP World Tour Masters 1000 and the ATP World Tour Finals a must have for broadcasters across the world.”
CEO of Tennis Properties Ltd, Steve Plasto, said: “The Masters 1000 and World Tour Finals is one of the most prestigious global television properties in tennis. It is a broadcast package built on world-class events, great player rivalries, and the very highest quality host broadcast production and distribution by TPL/ATP Media. We are pleased to continue our successful longstanding partnership with IMG Sports Media, the biggest player in sports programming distribution in the world.”
The ATP World Tour Masters 1000 is mandatory for the top players in the world to participate in and takes place in some of the world’s most glamorous locations, including Miami, Madrid, Monte Carlo, Shanghai and Paris. Only the top eight players in the world qualify to play in the World Tour Finals to be held in the heart of London at the O2 arena from 2009 to 2013.
