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FASHION AT WAR


  • Duration:

    1 X 31

  • Territories:

    Worldwide

Overview:

FASHION AT WAR: CREATING THE NAZI BRAND is an in-depth exploration of the role fashion plays in branding and iconography, by examining the evolution of the Hugo Boss brand from its origins as a uniform manufacturer for the Nazi Party, led by its founder Hugo Ferdinand Boss, into a luxury fashion house. Through the use of archival media and expert interviews, the film seeks to understand the the role clothing — be it a soldier’s uniform or a luxury suit — plays in defining its wearers, both in past history and contemporary culture, and the way ideology can be communicated through a piece of fabric.